Creative Advertising, New Edition
Wishlist
Readable copy. Pages may have considerable notes/highlighting. ~ ThriftBooks: Read More, Spend Less
Book Summary
Creative Advertising, New Edition by Mario Pricken is a practical guide to generating innovative advertising ideas. It offers a systematic approach to creativity, featuring numerous techniques, case studies, and visual examples from award-winning campaigns. This edition is ideal for students and professionals seeking to enhance their ideation skills and understand the creative process behind effective ads.
This book is not available
Store  |
Condition |
Deals & Coupons | Price |
Est. Shipping |
Total |
Buy |
|---|---|---|---|---|---|---|
| Sorry we could not find any result for “9780500287330” | ||||||
About Creative Advertising, New Edition
Mario Pricken's Creative Advertising, New Edition is a comprehensive resource for anyone interested in the art and science of advertising creativity. The book presents a structured methodology for idea generation, drawing on techniques used by top agencies. It covers topics such as brainstorming, mind mapping, and lateral thinking, illustrated with hundreds of examples from global campaigns. This edition includes updated content and new case studies, making it a valuable tool for both beginners and experienced professionals. Pricken emphasizes practical application, offering exercises and insights to help readers develop their own creative potential. The book is visually rich, with images that demonstrate key concepts, and it serves as both a textbook for advertising courses and a reference for practitioners. Despite being a readable copy with notes, the core content remains intact and highly useful.
Who should read Creative Advertising, New Edition?
This book is essential for advertising students, junior creatives, copywriters, art directors, and marketing professionals looking to sharpen their creative thinking. It's also valuable for educators teaching advertising or design courses, as it provides a structured framework for teaching creativity. Anyone interested in understanding how successful ad campaigns are conceived will find it insightful. The practical techniques and visual examples make it accessible to beginners, while the depth of analysis offers seasoned professionals new perspectives. It's particularly suited for those who prefer a hands-on, methodical approach to generating ideas.
Pros & Cons
Pros
- ✓ Provides a systematic, step-by-step approach to creative ideation
- ✓ Features numerous visual examples from real advertising campaigns
- ✓ Includes practical exercises to apply techniques immediately
- ✓ Covers a wide range of creative methods, from brainstorming to lateral thinking
- ✓ Written in an accessible style suitable for both students and professionals
Cons
- ✗ Some readers may find the content dated, as advertising trends evolve quickly
- ✗ The focus is primarily on print and traditional media, with limited digital coverage
- ✗ Case studies are mostly from European agencies, which may limit global relevance
- ✗ The book's visual-heavy layout can be overwhelming for some
- ✗ Used copies may have notes or highlighting that could distract from the content
Similar books
Frequently asked questions
Is this book suitable for beginners in advertising?
Yes, it is designed to be accessible to beginners, offering a structured introduction to creative techniques and plenty of visual examples to illustrate concepts.
Does the book cover digital advertising?
While the book primarily focuses on traditional advertising, many of the creative principles and techniques can be applied to digital campaigns as well.
What condition is this used copy in?
The description states it is a readable copy with considerable notes and highlighting, so expect some markings, but the text remains fully legible.
Is this edition significantly different from the first?
The new edition includes updated case studies and revised content to reflect changes in the advertising landscape, making it more current.
Can this book help me build a portfolio?
Yes, the exercises and techniques are designed to help you generate ideas that can be developed into portfolio pieces, though it does not provide direct portfolio-building guidance.
At Windsorbooks, we compare prices from trusted sellers so you can buy, rent, or sell textbooks at the best total price — shipping included.
As an Amazon Associate, Windsorbooks.com may earn a small commission on qualifying purchases.