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Book Summary
This textbook provides a comprehensive introduction to business management principles for college students. It covers planning, organizing, leading, and controlling, with real-world examples and case studies. Written by Zhang Hui, it aligns with Chinese higher education curricula, making it ideal for classroom use or self-study. Students gain foundational knowledge to analyze business situations and make informed decisions.
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About College Business Management class...
College Business Management is a core textbook designed for undergraduate business courses. It systematically introduces fundamental management concepts, including strategic planning, organizational structure, leadership, motivation, and control systems. Each chapter combines theoretical frameworks with practical case studies, many drawn from Chinese and international businesses, to illustrate how management theories apply in real-world contexts. The book emphasizes critical thinking and problem-solving, offering review questions and discussion topics that reinforce learning. Written by Zhang Hui, it reflects current management practices and educational standards, making it suitable for both classroom instruction and independent study. Students will develop a solid foundation in business management, preparing them for advanced courses or entry-level managerial roles. The text is clear, well-organized, and accessible, with helpful summaries and key term definitions throughout.
Who should read College Business Management class...?
This book is ideal for undergraduate students enrolled in business management or related degree programs. It also suits students in vocational or continuing education courses seeking a foundational understanding of management principles. Instructors can use it as a course text, while self-learners and professionals new to management will find it a useful primer. Anyone preparing for further study in business or seeking to improve their managerial knowledge will benefit from its structured approach and practical examples.
Pros & Cons
Pros
- ✓ Comprehensive coverage of core management functions and theories
- ✓ Clear and accessible writing style suitable for undergraduates
- ✓ Includes real-world case studies and practical examples
- ✓ Aligned with Chinese higher education curriculum standards
- ✓ Provides review questions and discussion topics for active learning
Cons
- ✗ May be too basic for advanced students or experienced managers
- ✗ Limited focus on international management contexts outside China
- ✗ Some case studies may feel dated or region-specific
- ✗ Lacks extensive digital resources or online supplements
- ✗ No description provided, so supplementary materials may be unclear
Frequently asked questions
Is this book suitable for self-study?
Yes, the book is written in a clear, structured manner with summaries and review questions, making it suitable for independent learning, though instructor guidance may enhance understanding.
Does it include case studies?
Yes, the textbook incorporates numerous case studies and real-world examples to illustrate management concepts and their applications.
Is this book aligned with any specific curriculum?
It is designed to align with Chinese higher education business management curricula, but its content is broadly applicable to introductory management courses worldwide.
Are there supplementary materials available?
The metadata does not specify supplementary materials. You may need to check with the publisher or retailer for instructor resources or workbooks.
What is the ISBN of this book?
The ISBN is 9787040362114.
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