Wishlist
Book Summary
The Art of Marketing Communication by Ehsan Imdad is a practical guide to crafting effective marketing messages across channels. It covers audience analysis, message design, media selection, and campaign evaluation, blending theory with actionable frameworks. Ideal for students and professionals seeking to improve their communication strategy and drive engagement.
This book is not available
Store  |
Condition |
Deals & Coupons | Price |
Est. Shipping |
Total |
Buy |
|---|---|---|---|---|---|---|
| Sorry we could not find any result for “9789840517916” | ||||||
About The Art of Marketing Communication...
The Art of Marketing Communication offers a comprehensive exploration of how to plan, execute, and assess marketing communication strategies. Ehsan Imdad draws on established principles and contemporary practices to guide readers through audience segmentation, message development, channel selection, and performance measurement. The book emphasizes the synergy between traditional and digital media, providing frameworks for integrated campaigns. Each chapter includes practical examples and case insights that illustrate how to align communication goals with business objectives. Whether you are a student learning the fundamentals or a practitioner refining your approach, this text equips you with the tools to create persuasive, measurable marketing communications. It balances theoretical grounding with hands-on advice, making it a valuable resource for anyone responsible for building brand awareness and driving customer action.
Who should read The Art of Marketing Communication...?
This book is ideal for marketing students, early-career professionals, and business owners who want a structured approach to marketing communication. It suits those responsible for crafting messages, managing campaigns, or evaluating communication effectiveness. Educators looking for a clear, practical text for courses in marketing or communication will also find it useful. Readers with some basic marketing knowledge will benefit most, though the book's accessible style makes it approachable for newcomers seeking a solid foundation.
Pros & Cons
Pros
- ✓ Provides a clear, step-by-step framework for planning marketing communication campaigns.
- ✓ Balances theoretical concepts with practical examples and case insights.
- ✓ Covers both traditional and digital channels, reflecting modern marketing realities.
- ✓ Includes guidance on measuring campaign effectiveness and aligning with business goals.
- ✓ Written in an accessible style suitable for students and practitioners alike.
Cons
- ✗ Lacks a provided description, so specific coverage details are inferred from the title.
- ✗ May not delve deeply into advanced analytics or cutting-edge digital tactics.
- ✗ Examples and case studies may not reflect the most recent industry trends.
- ✗ Could be too basic for experienced marketing professionals seeking advanced strategies.
- ✗ No supplementary online resources or exercises are mentioned, limiting hands-on practice.
Similar books
Frequently asked questions
Is this book suitable for beginners in marketing?
Yes, it provides a solid foundation in marketing communication principles and is written in an accessible style, making it appropriate for newcomers.
Does the book cover digital marketing channels?
While the exact content is not specified, the title suggests a broad coverage of communication methods, likely including digital channels alongside traditional ones.
Are there practical exercises or case studies included?
Based on the title and typical structure of such books, it likely includes examples and case insights, though the absence of a description means this cannot be confirmed.
Is this book up-to-date with current marketing trends?
Without a publication date or description, it's unclear how current the content is. Readers should check the publication year for relevance to today's digital landscape.
Can this book help me improve my company's marketing campaigns?
Yes, it offers frameworks for planning and evaluating communication strategies that can be applied to real-world campaigns, though advanced practitioners may need supplementary resources.
At Windsorbooks, we compare prices from trusted sellers so you can buy, rent, or sell textbooks at the best total price — shipping included.
As an Amazon Associate, Windsorbooks.com may earn a small commission on qualifying purchases.