Bargaining for Advantage: Negotiati...
A fully revised and updated edition of the quintessential guide to learning to negotiate effectively in every part of your life "A must read for everyone seeking to master negotia…
A fully revised and updated edition of the quintessential guide to learning to negotiate effectively in every part of your life "A must read for everyone seeking to master negotia…
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In this fully revised third edition, Wharton professor G. Richard Shell distills decades of teaching negotiation into a practical framework. The book emphasizes negotiating as who you are, not who you think you need to be. Shell combines engaging stories of famous negotiators like J.P. Morgan and Mahatma Gandhi with cutting-edge research in psychology and neuroscience. Readers learn to assess their negotiation style, prepare effectively, and employ proven strategies. New features include a Negotiation IQ test, a chapter on reliable moves for when you lack power or face an impasse, guidance for online negotiations, and insights on gender and cultural differences. This edition remains a quintessential resource for anyone seeking to master negotiation in business and life.
This book is ideal for business professionals, managers, lawyers, and anyone who negotiates regularly—from salary discussions to complex deals. It suits readers new to negotiation as well as experienced negotiators seeking to refine their skills. Educators and students of business will find it valuable, and individuals interested in personal development will benefit from its life-applicable lessons. The updated content on online negotiation and cultural differences makes it relevant for today's global and digital workplace.
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