The Content Machine: Towards a... | 9780857281111
The Content Machine: Towards a... | 9780857281111
by Bhaskar, Michael
The Content Machine: Towards a...
This ground-breaking study, the first of its kind, outlines a theory of publishing that allows publishing houses to focus on their core competencies in times of crisis. Tracing the history of publishing from the press works of fifteenth-century Germany to twenty-first-century Silicon Valley, via Venice, Beijing, Paris and London, and fusing media theory and business experience, ‘The Content Machine’ offers a new understanding of content, publishing and technology, and defiantly answers those who contend that publishing has no future in a digital age.
ISBN: 9780857281111.
Publisher: Anthem Press.
Published Year: 2013.
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